Mediatel: Newsline: Lucozade campaign syncs outdoor and radio advertising

Mediatel: Newsline: Lucozade campaign syncs outdoor and radio advertising

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In a UK media first, Primesight, GTN and MediaCom are launching a national real-time campaign for Lucozade Energy, which will see digital outdoor ads synchronised with radio spots.

Source: Mediatel: Newsline: Lucozade campaign syncs outdoor and radio advertising

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