Digital Out-of-Home Media Projected to Rise an Additional 16.9% in 2011
LAS VEGAS, NV β According to new data released by PQ Media, a leading provider of media econometrics, global digital out-of-home (DOOH) media revenue generated by digital place-based network, billboard, and signage operators, grew by more than 16% in 2010 totaling more than $6.47 billion and is projected to expand by 16.9% in 2011.
PQ Media has just announced the release of their 4th edition of its Global Digital Out-of-Home Media Forecast at Digital Signage Expo in Las Vegas, where CEO Patrick Quinn keynoted the Digital Out-of-Home Advertising Summit. The new report includes actual full-year 2010 revenue and growth by DOOH platforms, venue categories, four major global regions, and 16 leading markets worldwide. It also includes five-year forecasts, five-year histories, and a wealth of other exclusive data, analytics and insights. PQ Media defines the global DOOH sector through two major platform segments β digital place-based networks (DPN) and digital billboards & signage (DBB) β and six venue and location categories, including cinema, retail, office, entertainment, transit and roadside.
“PQ Media’s research team spent a year using our proprietary econometric system to collect, analyze, and synthesize a massive amount of global digital out-of-home data, as well to survey hundreds of top executives at leading DOOH operators, media agencies, brands, and financiers worldwide, who serve on our exclusive Global Opinion Leader Panelβ’,” said PQ Media’s Quinn. “The result is the most comprehensive, in-depth research report ever published on global digital out-of-home. While digital out-of-home revenue rebounded sharply in 2010, and it’s one of the world’s fastest growing media, our research unveiled some key challenges digital out-of-home faces going forward to become a major component of advertising budgets.”
Global DPN revenue, the larger of the two platforms, grew 14.5% to $5.06 billion in 2010, driven by strong double-digit rebounds from the 2009 malaise in key leading markets in all four major regions β the Americas, Europe, Asia/Pacific, and Middle East & Africa, according to PQ Media. The U.S., the world’s largest overall DOOH and DPN market, as well as Brazil, the U.K., Russia, China and India each expanded at double-digit rates in 2010. These markets are expected to post similar growth again in 2011, when PQ Media projects global DPN revenue will increase 15.2%. U.S. DPN revenue bounced back from a slight decline in 2009 to post a 15% gain to $1.54 billion in 2010. U.S. growth is forecast to accelerate to 16% in 2011, driven by double-digit expansion in all five venue categories, including the largest, cinema, and the fastest-growing, office, according to the PQ Media Global Digital Out-of-Home Media Forecast 2011-2015.
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