Digital Out-of-Home Media Projected to Rise an Additional 16.9% in 2011
LAS VEGAS, NV – According to new data released by PQ Media, a leading provider of media econometrics, global digital out-of-home (DOOH) media revenue generated by digital place-based network, billboard, and signage operators, grew by more than 16% in 2010 totaling more than $6.47 billion and is projected to expand by 16.9% in 2011.
PQ Media has just announced the release of their 4th edition of its Global Digital Out-of-Home Media Forecast at Digital Signage Expo in Las Vegas, where CEO Patrick Quinn keynoted the Digital Out-of-Home Advertising Summit. The new report includes actual full-year 2010 revenue and growth by DOOH platforms, venue categories, four major global regions, and 16 leading markets worldwide. It also includes five-year forecasts, five-year histories, and a wealth of other exclusive data, analytics and insights. PQ Media defines the global DOOH sector through two major platform segments – digital place-based networks (DPN) and digital billboards & signage (DBB) – and six venue and location categories, including cinema, retail, office, entertainment, transit and roadside.
“PQ Media’s research team spent a year using our proprietary econometric system to collect, analyze, and synthesize a massive amount of global digital out-of-home data, as well to survey hundreds of top executives at leading DOOH operators, media agencies, brands, and financiers worldwide, who serve on our exclusive Global Opinion Leader Panel™,” said PQ Media’s Quinn. “The result is the most comprehensive, in-depth research report ever published on global digital out-of-home. While digital out-of-home revenue rebounded sharply in 2010, and it’s one of the world’s fastest growing media, our research unveiled some key challenges digital out-of-home faces going forward to become a major component of advertising budgets.”
Global DPN revenue, the larger of the two platforms, grew 14.5% to $5.06 billion in 2010, driven by strong double-digit rebounds from the 2009 malaise in key leading markets in all four major regions – the Americas, Europe, Asia/Pacific, and Middle East & Africa, according to PQ Media. The U.S., the world’s largest overall DOOH and DPN market, as well as Brazil, the U.K., Russia, China and India each expanded at double-digit rates in 2010. These markets are expected to post similar growth again in 2011, when PQ Media projects global DPN revenue will increase 15.2%. U.S. DPN revenue bounced back from a slight decline in 2009 to post a 15% gain to $1.54 billion in 2010. U.S. growth is forecast to accelerate to 16% in 2011, driven by double-digit expansion in all five venue categories, including the largest, cinema, and the fastest-growing, office, according to the PQ Media Global Digital Out-of-Home Media Forecast 2011-2015.
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