Online advertising is currently growing faster than any traditional means of getting messages out.

But staff at outdoor advertising giant JCDecaux have a saying: “We’re very good at doing what we’re very good at.”

Even though the company’s core business proceeds in the shadow of online advertising channels like Google, CEO Jeremy Male insists there is still plenty of room for growth: “The great thing about outdoor advertising is that you can’t turn the page, you can’t switch it off – it’s just there.

Categories: Opto Studio

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