LED Studio

Welcoming Kirk Kessler: US Sales Director of Sports & Entertainment

Posted by Kyal Cundall |19 Dec 2023

LED Studio Team USA Is Growing

We proudly welcome Kirk Kessler to the team as Director of Sports and Entertainment Sales, US.

With a career spanning over 25 years with global brand Samsung, Kirk brings a wealth of experience and a remarkable track record of success, particularly in the live events, entertainment, and spectator sports domains. 

Where it all began

Kirk's journey in the industry began more than three decades ago in the sign industry. He witnessed the emergence of digital displays as a revolutionary medium, and it was here that he quickly found his real passion. Kirk has since contributed to some of the world's most iconic projects such as the spectacular displays in New York Times Square and Piccadilly Circus. 

His experience at Samsung, where he spent a significant portion of his career, included a focused period of over five years dedicated exclusively to pro sports venues. Kirk’s responsibilities covered high-profile projects including the Chase Center, SOFI Stadium, Allegiant Stadium, City Field, Minute Maid Park, and the Las Vegas Grand Prix, where he collaborated with Liberty Media, the owners of Formula 1. 

What Kirk brings to the table

In charge of the sales and project management aspects, Kirk played a pivotal role in the construction and logistics of these landmark projects. His expertise extended to deal structures, marketing agreements, contract negotiations, and brand activations. Notably, the Salt Lake Winter Olympics in 2002 was a turning point that showcased Kirk's ability to thrive under pressure, manage finite timelines, and find solutions in the face of diverse challenges posed by different ownership teams and personalities. 

Rekindling his passion for innovation

Now, Kirk brings his 35 years of experience and passion for innovation to LED Studio. His decision to join the team was influenced by LED Studio's commitment to cutting-edge technology and problem-solving solutions. Kirk was drawn to LED Studio's unique approach and dedication to constantly evolve, offering not just new designs but genuine technological advancements. 

The next big thing

What sets LED Studio apart, according to Kirk, is our unwavering commitment to doing the next right thing—both by the client and the company. The desire to be the best is ingrained in the company culture. Kirk emphasises that LED Studio is more than just a company; it's a team dedicated to being different and innovative, striving to be the premium solutions provider in the industry. 

More than just LED!

Kirk is a man of many talents, and outside the world of LED you can find Kirk enjoying fitness, surfing, motocross, and quality time with his family. His passion for travel further reflects his desire for exploring diverse cultures and experiences, inside and outside of the workplace.

Larry Zoll says "It is an honour to welcome Kirk to the team. His ambitions at LED Studio are crystal clear, and he is bound to set a real mark for LED Studio in the sports and entertainment market. We can’t wait to see him shine! Welcome onboard Kirk".