The latest marketing buzzword

As the pressure mounts for companies to adopt genuine environmental strategies, the professional display industry is at a crossroads. Too often, we encounter a "messaging before innovation" approach, where legacy technologies are misleadingly branded as “sustainable.”

When sourcing LED display technology and large format displays, what should you be looking out for in order to make more sustainable choices?

Reducing Power Consumption

Reducing LED display power consumption is our number one priority from an innovation standpoint. The most important factor when looking at LED display technology and its power consumption is the Watts per square meter (W/m2). Think of this like MPG in a car. It should always be a key consideration when looking at total cost of ownership and calculating ROI.

Just like buying a car, it pays to shop around...

The lower the W/m2 value, the more energy efficient your display will be during "normal usage"

Things to look out for:

Always compare like-for-like specifications and values when trying to calculate the power consumption of a LED display, for example:

  • Make sure the MAX capable brightness of each display is the same - there is no point comparing a 600 Nit display with a 1000 Nit display if you're trying to calculate running costs.

  • Always compare the same pixel pitches - a P1.5 pixel pitch display is (in most instances) going to draw more power than a P2.5 display.

  • Once you determine which pixel technology you wish to use, ensure you compare like-for-like technologies.

What data should you use to do your calculations?

Understanding display power requirements is essential, focusing on two key values:

  1. Peak/Max (W/m²) – Indicates the maximum/peak wattage draw per square meter. This value is usually only achieved during the initial startup phase (in-rush) of a display from a completely off state, or when used at full brightness on full white. It's crucial for specifying a screen's total (worst case) power draw requirements, though it does not reflect the typical/average running requirements.

  2. Typical/Average (W/m²) – This metric is vital for calculating the normal/ typical power draw of an LED display during typical operation, forming the basis for ongoing display running costs estimations and calculating ROI.

Useful Tips:

You can reduce the Typical/Average power consumption of your display by reducing display brightness to suit the install environment.

This can be done manually or dynamically.

Reducing the brightness of your LED display extends the lifetime of your pixels.

Always set the correct brightness for each display application.

You can save kW's of power by making the right display choice.

This can equate to thousands in yearly savings.

This isn't just about saving you WATTS & WATTS of MONEY!

By switching from SMD to COB, you can reduce your display's energy consumption by up to 40%, also reducing your fossil fuel dependence by the same amount...




While the main focus should be on reducing energy consumption, one aspect that often flies under the radar is the environmental impact incurred by repairing a display.

Pixel issues are the most common fault with LED displays, and addressing this problem needs to be high on our innovation & sustainability agenda.

We can significantly reduce pixel related issues using two innovative technologies, GOB (Glue on board) or COB (Chip on Board), but first, let's look at how these impact "Sustainability".

Environmental & Cost Saving Benefits:

Reduced Man Hours:

Less pixel issues means less service call-outs, often involving multiple parties precious time.

These hours can be redirected to other, more important functions of your business.

Reduced Transportation Emissions:

By reducing pixel related issues, we can reduce transportation costs and emissions.

These hidden costs are often overlooked but quickly stack up, especially if you have multiple displays across venues.

Peace Of Mind: 

Pixels protected by GOB or COB result in a more reliable, and durable display.

You can relax knowing that your pixels are safe, even from intentional harm.

Saving You More Money:

Costs associated with pixel repairs can quickly add up.

Physically damage pixels are not covered under most standard warranties, so reducing the risk of this is a core mission of ours!


When an LED display reaches the end of its lifetime, normal practice is to replace the entire display, even if it's still working.

Unfortunately, studies show that most of the electronic waste ends up in landfill, even though many of the components are reusable, recyclable, or still in working order.

Find out more

Future-proof with V1 Architecture

Let's combat throw away culture, together...

Our Multi Award-Winning EDGE Series features our V1 Architecture, created to minimise environmental waste and maximise your ROI.

As your EDGE LED display reaches the end of its life-cycle, retain your cabinets and hardware, and simply replace the modules, choosing to upgrade resolution, or making the most of the latest pixel technologies at the time.

Reduced Carbon Footprint

The EDGE Series showcases the word's first, and largest single die-cast cabinet design. This innovation reduces electrical components by up to 60% and cutting down on raw material consumption.

With the new COB pixel technology options, enjoy up to 40% in energy savings vs legacy SMD LED displays.

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